StepLeaf's Digital Marketing online training will help you gain expertise in various digital Media aspects like Keyword Planning, SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing and Google Analytics.
|Sep 02||Sat,Sun (6 Weeks) Weekend Batch||05:30 AM 07:30 AM|
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StepLeaf's Digital Marketing training is suitable for freshers or any Middle & Senior Managers, this course will provide a strategic understanding of Digital Marketing. The participants will learn how Digital Marketing impacts brand & Sales, Best practices in Digital Marketing, tools & techniques. This course will also cover planning, Budgeting, Reporting and Tracking mechanisms for Digital Marketing. Attendees will also get to implement one project as they work through the Training.
After the completion of the Digital Marketing Training at StepLeaf, you will be able to:
1. Get strategic understanding of Digital Marketing
2. Understand how to use it for branding and sales
3. Understand its advantages & limitations
4. Become familiar with Best Practices, Tools & Technologies
5. Blend digital with offline marketing
6. Plan & manage digital marketing budget
7. Manage Reporting & Tracking Metrics
8. Understand the future of Digital Marketing and prepare for it
Why learn Digital Marketing?
Digital Marketing is experiencing exceptional growth around the world. From being a part of the overall marketing mix, digital media has now become the main focus of every company's marketing plans. As a manager, you need to know how digital media is affecting your company's branding & sales and how you can leverage to stay ahead of competition.
Who should go for this Course?
This course is a solid foundation for middle and senior managers to understand how to leverage the power of Digital Marketing to build brand and grow sales.
What are the pre-requisites for this Course?
Knowledge in Marketing and familiar with Internet.
Digital Marketing, SEO, SMO, Adwords, PPC, SEM, Email Marketing, Affiliate Marketing, Google Analytics
Learning Objectives - In this module, you will learn about different aspects of Digital Marketing and how they come together in a cohesive and effective Digital Marketing plan.
Topics - Introduction to Digital Marketing, The 4-Cs of Digital Marketing, Customer Persona, Comparing digital and offline marketing, Introduction to Google Analytics and Webmaster tools, Introduction to sales funnels.
Common Ecommerce terminology Customer Persona template
Structure your learning and get a certificate to prove it.
Which case studies will be the part of this course?
Develop Digital Marketing strategy and implementation plan for a B2B or B2C product. Learners will select a product of their choice, most likely one of their own products or service. In each session, they will learn one aspect of Digital Marketing. After the sessions, they will include it as an element in their Digital Marketing plan. For example, after we cover social media, learners will select appropriate social media channel for their product and create a strategy for targeting that channel.
What are the system requirements for this course?
Any computer with 3 GB RAM and a processor better than Core-2 duo should be fine
How will I execute the practicals?
We will help you install the below tools for your practicals
1. Google Analytics
2. Google Webmaster Tools
3. Google Adwords
4. Google Keywords planer
5. Soovle – keyword research
6. Moz Tool bar – keyword research
7. Moz Open Site Explorer – SEO
8. SEO Powersuite – Tracking keyword rankings and link building
9. AHrefs – Free version – SEO
10. HubSpot customer persona creator
11. Mailchimp – email marketing
12. Unbounce – Landing Pages
13. SEMRush – competitive intelligence
StepLeaf uses a blended learning technique which consists of auditory, visual, hands-on and much more technique at the same time. We assess both students and instructors to make sure that no one falls short of the course goal.