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Digital Marketing Certification Training

2.68K+ Learners

StepLeaf's Digital Marketing online training will help you gain expertise in various digital Media aspects like Keyword Planning, SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing and Google Analytics. 

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Digital Marketing Certificate Programs Online

Sep 02 Sat,Sun (6 Weeks) Weekend Batch 05:30 AM  07:30 AM
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Course Price at

$ 549.00

About Course

StepLeaf's Digital Marketing training is suitable for freshers or any Middle & Senior Managers, this course will provide a strategic understanding of Digital Marketing. The participants will learn how Digital Marketing impacts brand & Sales, Best practices in Digital Marketing, tools & techniques. This course will also cover planning, Budgeting, Reporting and Tracking mechanisms for Digital Marketing. Attendees will also get to implement one project as they work through the Training.

Course Objectives

After the completion of the Digital Marketing Training at StepLeaf, you will be able to:  

1. Get strategic understanding of Digital Marketing

2. Understand how to use it for branding and sales

3. Understand its advantages & limitations

4. Become familiar with Best Practices, Tools & Technologies

5. Blend digital with offline marketing

6. Plan & manage digital marketing budget

7. Manage Reporting & Tracking Metrics

8. Understand the future of Digital Marketing and prepare for it

Why learn Digital Marketing?

Digital Marketing is experiencing exceptional growth around the world. From being a part of the overall marketing mix, digital media has now become the main focus of every company's marketing plans. As a manager, you need to know how digital media is affecting your company's branding & sales and how you can leverage to stay ahead of competition.

Who should go for this Course?

This course is a solid foundation for middle and senior managers to understand how to leverage the power of Digital Marketing to build brand and grow sales.

What are the pre-requisites for this Course?

Knowledge in Marketing and familiar with Internet.


Key Skills

Digital Marketing, SEO, SMO, Adwords, PPC, SEM, Email Marketing, Affiliate Marketing, Google Analytics

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Course Contents

Download Syllabus

Digital Marketing Certification Training

Learning Objectives - In this module, you will learn about different aspects of Digital Marketing and how they come together in a cohesive and effective Digital Marketing plan.  

Topics - Introduction to Digital Marketing, The 4-Cs of Digital Marketing, Customer Persona, Comparing digital and offline marketing, Introduction to Google Analytics and Webmaster tools, Introduction to sales funnels.

Handson:

 Common Ecommerce terminology Customer Persona template


Learning Objectives - In this module you will learn about science behind SEO and how to drive Traffic to your website using Keyword planning.
Topics - Introduction to SEO, Inbound Vs Outbound traffic, Keyword Planning, Domain Authority, Page Authority, Using Moz Toolbar Handout List of Keyword research tools Keyword research plan.
HandsOn:
  •  List of Keyword research tools
  • Keyword research plan

Learning Objectives - In this module you will understand about driving organic traffic to your website and also learn about webmaster tool which helps On-Page SEO.
Topics - Understanding how Google search works, On-Page SEO, Optimizing Text, Optimizing Images Using Meta Tags, URL Structure, Redirects, Handling duplicate content, Site Speed, Using Webmaster tool for On Page SEO.
Handson:
Tools to be used for On-Page SEO

Learning Objectives - In this module you will understand about driving traffic to your website using Off Page SEO like Link Building and other Off Page techniques.
Topics - Off Page SEO, Link Building Technique, How to get Backlinks, How to build content for Backlinks, Using media and PR for Backlinks, Internal Linking, Using Webmaster for Off Page SEO, Using SEO Powersuite to track keyword Ranking.
Handson:
Summary of link building techniques

Learning Objectives - In this module, you will learn how to leverage Social Media to gain organic traffic to your website.
Topics - Introduction to Social Media, How to get referral traffic from other sites, How to get Social Media referral traffic, Driving referral traffic from Facebook, Driving referral traffic from LinkedIn, Driving referral traffic from YouTube, Driving referral traffic from Twitter, Other sources of Organic traffic.
Handson:
Social Media Engagement guide
Using Audience and Acquisition reports in GA.

Learning Objectives - In this module, you will learn how to leverage Social Media to gain paid traffic to your website.
Topics - Running ads on Facebook, LinkedIn, YouTube and Twitter. Using URL tagging and Google Analytics to track these paid campaigns.
Handson:
Social ads best practices

Learning Objectives - In this module, you will learn how to increase the visibility of your website using paid advertising.
Topics - Introduction to Google search ads, Sources for paid traffic, Creating Ads in Google AdWords, Display advertising, Creating and Managing your Ad Campaign.
Handson:
 Search ads best practices

Learning Objectives - In this module you will learn the importance of Email Marketing and how it can be leveraged to improve sales of your business.
Topics - Introduction to Email Marketing, Email Marketing Cycle, Building Email List, Creating a lead magnet, Setting up a squeeze page, Tackling spam, Effective Content strategies, Tips to improve conversion.
Handouts
Email Marketing Handbook

Learning Objectives - In this module you will learn how you can increase traffic to your website through various Affiliate Marketing techniques.
Topics - Introduction to Affiliate marketing, How Affiliate Marketing Works, Major Affiliate Marketing channels, How to set up and run Affiliate Marketing, Making money from Affiliate Marketing as a blogger.
HandsOn:
Affiliate Marketing best practices

Learning Objective - In this module, you will learn the basics of Google Analytics, you'll learn about the importance of various dimensions & metrics and how they can impact your website.
Topics - Introduction to Google Analytics, Introduction to sales funnel, Using Google Analytics to understand visitor behavior, Heat Maps, Introduction to Landing Pages, Using Unbounce to create an effective landing page.
HandsOn:
  • Sample sales funnels
  • Landing page creation guide

Learning Objectives - In this module, you will learn about setting up goals and tracking website performance using Google Analytics
Topics - Conversions & Goals, Ecommerce Analytics, Multi Channel Funnels, Adwords Analytics, Tracking website performance using Google Analytics, Tracking form submissions and clicks using events, Optimizing the overall campaign performance.
HandsOn:
How to setup and track E Commerce
How to setup and use events

Learning Objectives - In this module, you will learn about, how to maximize your revenues using funnels and analytics.
Topics - Introduction to Enhanced Ecommerce in Google Analytics, Learning from your competitors, Using Tools for competitive analysis.
HandsOn:
  • How to setup enhanced ecommerce
  • Using Enhanced ecommerce reports
  • Competition Analysis template

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Structure your learning and get a certificate to prove it.

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Projects

Which case studies will be the part of this course?

Develop Digital Marketing strategy and implementation plan for a B2B or B2C product. Learners will select a product of their choice, most likely one of their own products or service. In each session, they will learn one aspect of Digital Marketing. After the sessions, they will include it as an element in their Digital Marketing plan. For example, after we cover social media, learners will select appropriate social media channel for their product and create a strategy for targeting that channel.

What are the system requirements for this course?

Any computer with 3 GB RAM and a processor better than Core-2 duo should be fine 

How will I execute the practicals?

We will help you install the below tools for your practicals

1. Google Analytics  

2. Google Webmaster Tools

3. Google Adwords

4. Google Keywords planer

5. Soovle – keyword research

6. Moz Tool bar – keyword research

7. Moz Open Site Explorer – SEO

8. SEO Powersuite – Tracking keyword rankings and link building

9. AHrefs – Free version – SEO

10. HubSpot customer persona creator

11. Mailchimp – email marketing

12. Unbounce – Landing Pages

13. SEMRush – competitive intelligence

StepLeaf’s Digital Marketing Professional Certificate Holders work at 1000s of MNC Companies all Over the world

FAQ

StepLeaf uses a blended learning technique which consists of auditory, visual, hands-on and much more technique at the same time. We assess both students and instructors to make sure that no one falls short of the course goal. 

Yes, we offer crash courses. You could get the overview of the whole course and can drive it within a short period of time. 
Currently we don't offer demo class as the number of students who attend the live sessions are limited. You could see our recorded video of the class in each course description page to get the insight of the class and the quality of our instructors
StepLeaf has a study repository where you can find the recorded video of each class and all other essential resources for the course. 
Each student who joins StepLeaf will be allocated with a learning manager to whom you can contact anytime to clarify your queries 
Yes we have a centralized study repository, where students can jump in and explore all the latest materials of latest technologies.
Assessment is a continuous process in StepLeaf where a student's goal is clearly defined and identifies the learning outcome. We conduct weekly mock tests, so that students can find their shortfalls and improve them before the final certification exam.
You can pay your course fee online quickly through secure Razorpay gateway. You will be able to track the payment details on the way.
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