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Search Engine Optimization Training

3.13K+ Learners

Be an expert in SEO and improve your website's ranking by enrolling in our scholarly Search Engine Optimization training!

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Search Engine Optimization Certification

Sep 12 Sat,Sun (6 Weeks) Weekend Batch 02:30 PM  04:30 PM
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Course Price at

$ 407.00

About Course

This is a detailed SEO certification training course that includes various techniques and tools to improve a website’s ranking on the search engine’s results page. This SEO online training course includes on-page and off-page optimization, working with Google Analytics and Webmaster, and deploying various tools for mastering the technique of SEO Audit.

What will you learn in this SEO training course?

  • SEO fundamentals
  • Importance of content in SEO
  • SEO best practices and how it improves ranking
  • A/B testing to get the best results
  • Link building for off-page optimization
  • Using social media, blogs, and forums for greater success
  • Deploying user-generated content and reviews
  • Various tools, platforms, and techniques
  • How Google bots work and how to benefit from them

Who should take up this Search Engine Optimization training course?

  • Marketing, Content, and Media Professionals
  • Project Managers, Brand Managers, and Entrepreneurs

What are the prerequisites for taking up this SEO training course?

There is no need for any prior knowledge to take up this training course.

Why should you take up this SEO training course?

Getting higher ranks on the search engine’s results page is one of the best ways to market your brand and sell your goods and services. The best part of SEO is that unlike paid ads you don’t have to pay Google any money for getting ranked higher based on SEO. The potential for SEO professionals with the right proficiency is very high. This can help you get lucrative job offers from the best companies.

Key Skills

Digital Marketing, SEO, Search Engine Optimization Training, SERPs, Crawling, Indexing, Ranking, Audit; On Page Optimization Using WordPress, Google Analytics, Google Webmaster; Web SEO, SEO Profiler, Black Hat SEO Techniques to Avoid, Online Reputation Management, etc.

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Course Contents

Download Syllabus

Search Engine Optimization Training


  • What is SEO?
  • What is Search?
  • What is a Search Engine?
  • What Search Engines are used for?
  • Why use SEO for your Business?
  • SERPs
  • Categorization of SERPs
  • Crawling
  • Indexing and Ranking
  • Technical SEO
  • How search Engines Work?
  • Evolution of Search Engines

What is an Audit Reasons?
Benefits of performing SEO Audit
Search Engine Commands
Domain Information
Domain canonicalization
Custom 404 Page structure
Search Engine Friendly URL
Checking Broken Links

  • What is On-Page Optimization?
  • Reasons and Benefits of On Page SEO
  • Keyword Analysis
  • URL Mapping
  • Title Tag
  • Meta Tag Description
  • Meta Keywords and Focus Keyword
  • Alt Tags
  • Header Tags
  • Anchor Text
  • Internal Links Creation
  • Creating Search Engine Friendly URL
  • Removing Broken Links

  • What is Yoast?
  • Installing WordPress SEO by Yoast
  • Individual Blog Post and Webpage Optimization through Yoast
  • Title Tag
  • Meta Tag Description
  • Meta Keywords and Focus Keyword
  • Alt Tags
  • Header Tags
  • Anchor Text
  • Internal Links Creation
  • Creating Search Engine Friendly URL, Removing Broken Links

  • What is Web Analytics?
  • How Google Analytics works?
  • Why Google Analytics is needed for SEO Campaigns?
  • How to configure Google Analytics?
  • Google Analytics plugin configuration within WordPress
  • Checking Real-time Analytics
  • Looking at Geo (location) of overall audience.
  • Users flow
  • Acquisition – All Traffic – Channels
  • Traffic achieved through organic search
  • In-Page Analytics.

  • Google Commands: allintitle,allinurl, etc.
  • Ahrefs Backlink Checker Tool
  • Webceo (Ranking and Reporting)
  • Screaming frog (Audit Tool)
  • Domain Tools
  • Archive Tools
  • Duplicate Content Checking Tool – Copyscape
  • Filling DMCA (Digital Millennium Copyright Act)
  • SEO Profiler (Audit Tool) 

  • What is Off Page Optimization?
  • Benefits of Link Building / Off Page submissions
  • Directory Submission
  • Social Bookmarking
  • Article Submission
  • Google Map Listing
  • Guest Blogging
  • Press Release Submission
  • Blog Creation and Customization
  • Social Media Links.


  • Hidden Text
  • Doorway Pages
  • Google Bombing/Link Wheel
  • Duplicate Sites
  • Automated Submissions
  • Keyword Stuffing
  • Paid Links
  • Link Farming
  • Article Spinning

  • What is Online Reputation Management?
  • Relationship between SEO and ORM
  • Listening Tools
  • Google Alerts
  • Social Mention
  • Tactics to rectify negative reviews
  • Use of Content

  • What is Algorithm?
  • Why Google updates Algorithms?,
  • Google Panda, Google Penguin
  • Google Hummingbird
  • Google Mobile Friendly Update
  • Google Top Heavy Update
  • Google EMD Update
  • Google Pirate Update
  • Google Pigeon Update

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Structure your learning and get a certificate to prove it.

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What SEO projects will you be working on?


  • Off-Page Optimization 
  • Link Building 

Problem Statement:

It includes benefits of link building, directory submission, social bookmarking, guest blogging, social media links, and so on.

StepLeaf’s Search Engine Optimization Training Certificate Holders works at 1000s of MNC Companies all over the world


StepLeaf uses a blended learning technique which consists of auditory, visual, hands-on and much more technique at the same time. We assess both students and instructors to make sure that no one falls short of the course goal 

Yes, we offer crash courses. You could get the overview of the whole course and can drive it within a short period of time.

Currently we don't offer demo class as the number of students who attend the live sessions are limited. You could see our recorded video of the class in each course description page to get the insight of the class and the quality of our instructors.

StepLeaf has a study repository where you can find the recorded video of each class and all other essential resources for the course.

Each student who joins StepLeaf will be allocated with a learning manager to whom you can contact anytime to clarify your queries

Yes we have a centralized study repository, where students can jump in and explore all the latest materials of latest technologies

Assessment is a continuous process in StepLeaf where a student's goal is clearly defined and identifies the learning outcome. We conduct weekly mock tests, so that students can find their shortfalls and improve them before the final certification exam

StepLeaf offers a discussion board where students can react to content, share challenges, teach each other and experiment their new skills.  

You can pay your course fee online quickly through secure Razorpay gateway. You will be able to track the payment details on the way.